Interesting internet facts

TOTAL NUMBER OF HOUSEHOLDS ONLINE
1993
– 4.6 million online in US

1995
– 9.6 million online in US
– 19% are shopping online

1996
– 10 million online in US (4% of US population)
– 8% of online users buying products via Internet

1997
– 11 million online in US
– 17% claim to be online buyers spending at least $50 a year
– 27% are shopping online

1998
– 19.1 million online in US
– 20 million users (”netizens”) worldwide say Internet is indispensable
– over 1.2 million users in Russia

1999
– 158 million online worldwide
– 58 million - 92 million online in US (depending on research source)
– average surfer got over 1,700 email messages
– 37 million use Web for e-commerce

2000
– 122.7 million online in US (source Yahoo! Internet Life)
– 180 million online in the US as of December 2000
– 2.1 billion online worldwide (out of 6 billion)
– Internet sales up 1,200% since 1997
– 500,000 new users to Internet every month
– 7 million US homes now getting 10 MB of two-way Internet access

2003
– 500 million users projected to be online
INTERNET STATS (as of Septermber 2000)
– 76 million in US surf Internet and use email daily
– 333.5 million e-mail accounts active in US (in 1998 it was 77 million)
– 46% of American workers use the Net for personal reasons
– 48% of engaged couples used Web to gather info on and plan weddings
– 55% of online gamblers are women
– 650 thousand new jobs created based on Internet contact
– 5,400 jobs cut between January and June 2000 due to dot-com failures
– 44% of online surfers have participated in an online auction this year
– 32% used the Net to keep up with and gather voting and election
information
– 18% relay on Internet “completely” or “very much” for daily news
– 68% say that e-mail and instant messaging has reduced long distance
phone bill
– 71% of men have shop online
– 58% of women shop online
– Most likely shoppers are males with at least Bachelor’s degree and
earning $75,000
– Companies are launching Web sites at record pace
– Over half of all businesses with Web sites maintain their own site
– advertising online has gone from $400 million in 1997 to $4.8 billion
in 2000
– 32 million households to bank online by 2003

OTHER INTERESTING STATS
– Total US business at end of 1996 - 6.22 million

– 50% of all businss owners are 35-54 years old
– 50% of these are 35-44 years old
– 70% are married
– 54% are home-based sole proprietorships
– 66% are first time businesses

DEMOGRAPHICS OF INTERNET USERS
2000
– 84% Caucasian (1999 - 76% Caucasian)
– 12 % African-American
– 3% Asian
– 1% mixed
–38% have Bachelor’s degree or higher (down from 47% in 1996)
–27% are relatively new to the Web
–60% are married or partnered (was 71% in 1997)
–Over 50% go online every day

TOP ONLINE ACTIVITIES
92% browse the Web
88% send/receive email
87% collect information about hobby or personal interest
81% collect product or service information
74% read the news
65% get business or work information
63% collect travel information
60% download images or photos
58% look up entertainment events
56% check the weather
xx% doing online investing

WHO’S BUYING WHAT (January 1999)

MEN
– men mostly buying computers, CDs and videos
– 12.6 million male shoppers research automobiles and buy auto parts
– 9.4 million men buy computers online

WOMEN
– number of women buyers up 80%
– 9.6 million women bought books, CDs and videos
– 6.9 million women buy clothing online
– 6.4 million women buy computers online

SMALL BUSINESS USE OF INTERNET
72% use for email and customer contact (up from 62% in 1999)
48% operate a Web site
28% sell goods or services online

WEB SITE STATS
Over 1 million active Web sites (over 80 million web pages)
– typical Web page 5k
– typical Web image 12k
– median site has 300 pages
– 50 sites have over 30,000 pages
– top 1,000 sites account for 50% of all web traffic